Examining the relationship between brand usage and brand knowledge structures

Journal of Brand Management

Volumn 17, Issue 4, 2010, Pages 279-288

  Oakenfull, Gillian K ^a   McCarthy, Michael S ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

Brand associations; Brand knowledge structure; Brand usage

Indexed keywords

EID: 76849096633     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.20     Document Type: Article

References (20)

1. Aaker, D. (1991) Managing Brand Equity. New York: The Free Press.
2. Aaker, D. (1996) Building Strong Brands. New York: Free Press.
3. Keller, K. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57 (January), pp. 1 - 22.
4. Keller, K., Sternthal, B. and Tybout, A. (2002) Three questions you need to ask about your brand. Harvard Business Review 80 (9) : 3-8.
5. Roedder John, D., Loken, B., Kim, K. and Basu Monga, A. (2005) Brand Concept Maps: A Methodology for Identifying Brand Association Networks . Marketing Science Institute Working Paper no. 05-1003
6. Henderson, G. R., Iacobucci, D. and Calder, B. J. (2002) Using network analysis to understand brands. In: P. Anand Keller and D.W. Rook (eds.) Advances in Consumer Research, Vol.29, Atlanta, GA: Association for Consumer Research, pp. 397 - 405.
7. Keller, K. (1998) Strategic Brand Management: Building, Measuring and Managing Brand Equity. Upper Saddle River, NJ: Prentice Hall.
8. Anderson, J. R. and Bower, G. H. (1973) Human Associative Memory. New York: Halstead.
9. Ellis, H. C. and Hunt, R. R. (1992) Fundamentals of Cognitive Psychology, 5th edn., Dubuque, Iowa: W.C. Brown Publishers, pp. 169 - 193.
10. Sirsi, A., Reingen, P. and Ward, J. (1996) Microcultural analysis of variation in sharing of causal reasoning about behavior. Journal of Consumer Research 22 (4) : 345-372.
11. Collins, A. M. and Loftus, E. F. (1975) A spreading activation theory of semantic processing. Psychological Review 82 : 407-428.
12. Plummer, J. T. (1985) How personality makes a difference. Journal of Advertising Research 24 (6) : 27-31.
13. Aaker, J. L. (1997) Dimensions of brand personality . Journal of Marketing Research XXXIV (August) : 347-356.
14. Kapferer, J. (1992) Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York: The Free Press.
15. MacInnis, D. J. and Nakamoto, K. (1990) Examining Factors that Infl uence Perceived Goodness of Brand Extensions. Working Paper no. 54, Karl Eller Graduate School of Management, University of Arizona.
16. Alba, J. W. and Hutchinson, J. W. (1987) Dimensions of consumer expertise. Journal of Consumer Research 13 (March) : 411-455.
17. Fazio, R. H. and Zanna, M. P. (1981) Direct experiences and attitude-behavior consistency. In: L. Berkowitz (ed.) Advances in Experimental Social Psychology, Vol.14, New York: Academic Press, pp. 161 - 202.
18. Low, G. S. and Lamb, C. W. (2000) The measurement and dimensionality of brand associations. Journal of Product and Brand Management 9 (6) : 350-368.
19. Hoyer, W. D. (1984) An examination of consumer decision making for a common repeat purchase product. Journal of Consumer Research 11 (December) : 822-829.
20. Einhorn, H. J. and Hogarth, R. M. (1981) Behavioral decision theory: Processes of judgment and choice. In: M.R. Rosenzweig and L.W. Porter (eds.) Annual Review of Psychology, Vol.32, Palo Alto, CA: Annual Reviews, pp. 53 - 88.