Consideration sets for financial services brands

Journal of Financial Services Marketing

Volumn 14, Issue 3, 2009, Pages 190-202

  Dawes, John ^a   Mundt, Kerry ^a   Sharp, Byron ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Brand switching; Consideration sets; Evaluation; Fi nancial services; Loyalty

Indexed keywords

EID: 71249151645     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2009.19     Document Type: Article

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