What do customers consider important in B2B websites?

Journal of Advertising Research

Volumn 43, Issue 1, 2003, Pages 50-61

  Chakraborty, Goutam ^a   Lala, Vishal ^a   Warren, David ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

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EID: 20344370807     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030071     Document Type: Review

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