From “carefree casuals” to “professional wanderers”: Segmentation possibilities for football supporters

European Journal of Marketing

Volumn 36, Issue 11-12, 2002, Pages 1248-1269

  Tapp, Alan ^a   Clowes, Jeff ^b  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b Institute for Clean Growth and Future Mobility   (United Kingdom)

Author keywords

Effectiveness; Football; Marketing; Segmentation

Indexed keywords

EID: 26944482833     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210445164     Document Type: Article

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