Extending the supply chain: Integrating operations and marketing in the online grocery industry

Journal of Operations Management

Volumn 23, Issue 6, 2005, Pages 642-661

  Boyer, Kenneth K ^a   Hult, G Tomas M ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Service management, E Services, Marketing operations integration, Grocery industry, International business

Indexed keywords

CUSTOMER SATISFACTION; DATA ACQUISITION; ELECTRONIC COMMERCE; INTERNATIONAL TRADE; INTERNET; INVESTMENTS; MARKETING; OPERATIONS RESEARCH; SALES;

E-SERVICES; GROCERY INDUSTRY; INTERNATIONAL BUSINESS; MARKETING/OPERATIONS INTEGRATION; SERVICE MANAGEMENT;

INDUSTRIAL MANAGEMENT;

EID: 23344452975     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jom.2005.01.003     Document Type: Article

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