Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective

Journal of Retailing and Consumer Services

Volumn 18, Issue 4, 2011, Pages 341-347

  Sierra, Jeremy J ^a   Hyman, Michael R ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Anticipated elation: dual process theory; Outlet mall; Purchase intentions

Indexed keywords

DECISION MAKING; RETAILING; SHOPPING ACTIVITY;

EID: 79957575576     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2011.03.002     Document Type: Article

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