The impact of mimicry on sales - Evidence from field and lab experiments

Journal of Economic Psychology

Volumn 32, Issue 3, 2011, Pages 502-514

  Herrmann, Andreas ^a   Rossberg, Nadja ^a   Huber, Frank ^b   Landwehr, Jan R ^a   Henkel, Sven ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

Intensity and consistency of behavior; Intention to repurchase; Mimicry; Perception behavior link; Sales; Willingness to recommend

Indexed keywords

EID: 79956055844     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2011.03.017     Document Type: Article

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