Which perceived characteristics make product innovations appealing to the consumer? A study on the acceptance of fruit innovations using cross-cultural consumer segmentation

Appetite

Volumn 57, Issue 1, 2011, Pages 50-58

  Onwezen, Marleen C ^a   Bartels, Jos ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Communication strategies; Consumer segmentation; Fruit choice motives; Fruit innovations; Product characteristics

Indexed keywords

ADULT; AGED; ARTICLE; CONSUMER ATTITUDE; CULTURAL FACTOR; EUROPE; FEEDING BEHAVIOR; FEMALE; FOOD INDUSTRY; FOOD INTAKE; FRUIT; FUNCTIONAL FOOD; HUMAN; MALE; QUESTIONNAIRE;

ADOLESCENT; ADULT; AGED; AGED, 80 AND OVER; CHOICE BEHAVIOR; CLUSTER ANALYSIS; CONSUMER PRODUCT SAFETY; CONSUMER SATISFACTION; CROSS-CULTURAL COMPARISON; EATING; FEMALE; FOOD HABITS; FOOD, GENETICALLY MODIFIED; FRUIT; FUNCTIONAL FOOD; GREECE; HUMANS; LINEAR MODELS; MALE; MIDDLE AGED; NETHERLANDS; POLAND; SOCIOECONOMIC FACTORS; SPAIN; YOUNG ADULT;

EID: 79955869540     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2011.03.011     Document Type: Article

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