Segmentation of consumers taking account of external data. A clustering of variables approach

Food Quality and Preference

Volumn 13, Issue 7-8, 2002, Pages 515-521

  Vigneau, E ^a   Qannari, E M ^a  

^a ONIRIS   (France)

Author keywords

Acceptance preference data; Clustering of variables; Consumer segmentation; PrefMap; Sensory data

Indexed keywords

ALGORITHM; ARTICLE; CLUSTER ANALYSIS; CONSUMER; CONTROLLED STUDY; CORRELATION FUNCTION; DATA ANALYSIS; FOOD COMPOSITION; FOOD PREFERENCE; HUMAN; LINEAR SYSTEM; MATHEMATICAL COMPUTING; PRINCIPAL COMPONENT ANALYSIS; RATING SCALE; SCORING SYSTEM; SENSORY ANALYSIS;

EID: 0036799199     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0950-3293(02)00048-4     Document Type: Article

References (6)

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