The effects of athlete-endorsed advertising: The moderating role of the athlete-audience ethnicity match

Journal of Sport Management

Volumn 25, Issue 2, 2011, Pages 143-155

  Kim, Kihan ^a   Cheong, Yunjae ^b  

^a Seoul National University   (South Korea)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79955634888     PISSN: 08884773     EISSN: 1543270X     Source Type: Journal    
DOI: 10.1123/jsm.25.2.143     Document Type: Article

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