메뉴 건너뛰기




Volumn 14, Issue 3, 2000, Pages 208-226

African-American students' responses to race as a source cue in persuasive sport communications

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0034348030     PISSN: 08884773     EISSN: None     Source Type: Journal    
DOI: 10.1123/jsm.14.3.208     Document Type: Article
Times cited : (9)

References (34)
  • 1
    • 0002279475 scopus 로고    scopus 로고
    • Ten strategies to employ when marketing sport to black consumers
    • Armstrong, K.L. (1998). Ten strategies to employ when marketing sport to Black consumers. Sport Marketing Quarterly, 7(3), 11-18.
    • (1998) Sport Marketing Quarterly , vol.7 , Issue.3 , pp. 11-18
    • Armstrong, K.L.1
  • 2
    • 0000894122 scopus 로고
    • Opinion change and communicator-communicatee similarity and dissimilarity
    • Berschied, E. (1966). Opinion change and communicator-communicatee similarity and dissimilarity. Journal of Personality and Social Psychology, 4, 670-680.
    • (1966) Journal of Personality and Social Psychology , vol.4 , pp. 670-680
    • Berschied, E.1
  • 3
    • 0002382117 scopus 로고
    • Tapping new markets: Women as sport consumers
    • Branch, D.D. (1995). Tapping new markets: Women as sport consumers. Sport Marketing Quarterly, 4(4), 9-12.
    • (1995) Sport Marketing Quarterly , vol.4 , Issue.4 , pp. 9-12
    • Branch, D.D.1
  • 6
    • 58149403717 scopus 로고
    • Communicator physical attractiveness and persuasion
    • Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of Personality and Social Psychology, 37, 1387-1397.
    • (1979) Journal of Personality and Social Psychology , vol.37 , pp. 1387-1397
    • Chaiken, S.1
  • 7
    • 85047681068 scopus 로고
    • Heuristic versus systematic information processing and the use of source versus message cues in persuasion
    • Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39, 752-766.
    • (1980) Journal of Personality and Social Psychology , vol.39 , pp. 752-766
    • Chaiken, S.1
  • 8
    • 0028399230 scopus 로고
    • Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task performance on attitude judgment
    • Chaiken, S., & Maheswaran, D. (1994). Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task performance on attitude judgment. Journal of Personality and Social Psychology, 66(3), 460-473.
    • (1994) Journal of Personality and Social Psychology , vol.66 , Issue.3 , pp. 460-473
    • Chaiken, S.1    Maheswaran, D.2
  • 10
    • 84986409087 scopus 로고
    • Communicator similarity, fear arousing communications, and compliance with health care recommendations
    • Dembroski, T.H., Lasater, T.M., & Ramirez, A. (1978). Communicator similarity, fear arousing communications, and compliance with health care recommendations. Journal of Applied Social Psychology, 8, 254-269.
    • (1978) Journal of Applied Social Psychology , vol.8 , pp. 254-269
    • Dembroski, T.H.1    Lasater, T.M.2    Ramirez, A.3
  • 14
    • 0002106775 scopus 로고
    • Demographic changes in the U.S. Into the twenty-first century: Their impact on sport marketing
    • Hofacre, S. & Burman, T.K (1992). Demographic changes in the U.S. into the twenty-first century: Their impact on sport marketing. Sport Marketing Quarterly, 1(1), 31-36.
    • (1992) Sport Marketing Quarterly , vol.1 , Issue.1 , pp. 31-36
    • Hofacre, S.1    Burman, T.K.2
  • 15
    • 0002152572 scopus 로고    scopus 로고
    • African-american buying power by place of residence: 1990-1999
    • Humphrey, J.M. (1998). African-American buying power by place of residence: 1990-1999. Georgia Business and Economic Conditions, 58(4) 1-15.
    • (1998) Georgia Business and Economic Conditions , vol.58 , Issue.4 , pp. 1-15
    • Humphrey, J.M.1
  • 16
    • 0346561168 scopus 로고
    • Processes of opinion change
    • Kelman, H.C. (1961). Processes of opinion change. Public Opinion Quarterly, 25, 58-78.
    • (1961) Public Opinion Quarterly , vol.25 , pp. 58-78
    • Kelman, H.C.1
  • 17
    • 85037793540 scopus 로고
    • Englewood Cliffs, NJ: Prentice-Hall
    • th ed.). Englewood Cliffs, NJ: Prentice-Hall.
    • (1993) th Ed.)
    • Macionis, J.J.1
  • 20
    • 0003434726 scopus 로고
    • Englewoods Cliffs, NJ: Prentice Hall
    • th ed.). Englewoods Cliffs, NJ: Prentice Hall.
    • (1995) th Ed.)
    • Mowen, J.C.1
  • 22
    • 58149372982 scopus 로고
    • The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion
    • Petty, R.E., & Cacioppo, J.T. (1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. Journal of Personality and Social Psychology, 46, 69-81.
    • (1984) Journal of Personality and Social Psychology , vol.46 , pp. 69-81
    • Petty, R.E.1    Cacioppo, J.T.2
  • 24
    • 0000428577 scopus 로고
    • Central and peripheral routes to advertising effectiveness: The moderating role of involvement
    • Petty, R.E., Cacioppo, J.T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135-146.
    • (1983) Journal of Consumer Research , vol.10 , pp. 135-146
    • Petty, R.E.1    Cacioppo, J.T.2    Schumann, D.3
  • 25
    • 84928445227 scopus 로고
    • The sport mystique in black culture
    • Rudman, W. (1986). The sport mystique in Black culture. Sociology of Sport Journal, 3, 305-319.
    • (1986) Sociology of Sport Journal , vol.3 , pp. 305-319
    • Rudman, W.1
  • 26
    • 0002375277 scopus 로고
    • Playground basketball: A qualitative, field examination
    • Sachs, M.L. & Abraham, A. (1979). Playground basketball: A qualitative, field examination. Journal of Sport Behavior, 2(1), 27-36.
    • (1979) Journal of Sport Behavior , vol.2 , Issue.1 , pp. 27-36
    • Sachs, M.L.1    Abraham, A.2
  • 27
    • 84992826320 scopus 로고    scopus 로고
    • Bright sites, big city: Urban markets offer a fertile playing field for athletic retail
    • Silverman, D. (1999). Bright sites, big city: Urban markets offer a fertile playing field for athletic retail. Sportstyle, 1(8), 70.
    • (1999) Sportstyle , vol.1 , Issue.8 , pp. 70
    • Silverman, D.1
  • 28
    • 84929230189 scopus 로고
    • Sports within the black subculture: A matter of social class or distinctive subculture
    • Spreitzer, E., & Snyder, E. (1990). Sports within the Black subculture: A matter of social class or distinctive subculture. Journal of Sport and Social Issues, 14, 48-58.
    • (1990) Journal of Sport and Social Issues , vol.14 , pp. 48-58
    • Spreitzer, E.1    Snyder, E.2
  • 29
    • 0002365228 scopus 로고
    • Communicating with women in the 1990's: The role of sport marketing
    • Sutton, W.A. & Watlington, R. (1994). Communicating with women in the 1990's: The role of sport marketing. Sport Marketing Quarterly, 3(2), 9-14.
    • (1994) Sport Marketing Quarterly , vol.3 , Issue.2 , pp. 9-14
    • Sutton, W.A.1    Watlington, R.2
  • 31
    • 0002149372 scopus 로고
    • The sporting life
    • February
    • Townsend, B. (1984, February). The sporting life. American Demographics, 6(2) 46-49.
    • (1984) American Demographics , vol.6 , Issue.2 , pp. 46-49
    • Townsend, B.1
  • 33
    • 84947305183 scopus 로고
    • Viewers processing of actor's race and message claims in advertising stimuli
    • Whittler, T.E. (1989). Viewers processing of actor's race and message claims in advertising stimuli. Psychology and Marketing, 6, 287-309.
    • (1989) Psychology and Marketing , vol.6 , pp. 287-309
    • Whittler, T.E.1
  • 34
    • 84928831853 scopus 로고
    • Strength of ethnic affiliation: Examining black identification with black culture
    • Whittler, T.E., Calatone, R.J., & Young, M.R. (1991). Strength of ethnic affiliation: Examining Black identification with Black culture. Journal of Social Psychology, 131, 461-467.
    • (1991) Journal of Social Psychology , vol.131 , pp. 461-467
    • Whittler, T.E.1    Calatone, R.J.2    Young, M.R.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.