-
1
-
-
0002279475
-
Ten strategies to employ when marketing sport to black consumers
-
Armstrong, K.L. (1998). Ten strategies to employ when marketing sport to Black consumers. Sport Marketing Quarterly, 7(3), 11-18.
-
(1998)
Sport Marketing Quarterly
, vol.7
, Issue.3
, pp. 11-18
-
-
Armstrong, K.L.1
-
2
-
-
0000894122
-
Opinion change and communicator-communicatee similarity and dissimilarity
-
Berschied, E. (1966). Opinion change and communicator-communicatee similarity and dissimilarity. Journal of Personality and Social Psychology, 4, 670-680.
-
(1966)
Journal of Personality and Social Psychology
, vol.4
, pp. 670-680
-
-
Berschied, E.1
-
3
-
-
0002382117
-
Tapping new markets: Women as sport consumers
-
Branch, D.D. (1995). Tapping new markets: Women as sport consumers. Sport Marketing Quarterly, 4(4), 9-12.
-
(1995)
Sport Marketing Quarterly
, vol.4
, Issue.4
, pp. 9-12
-
-
Branch, D.D.1
-
4
-
-
34248522780
-
Central and peripheral routes to persuasion: An individual difference perspective
-
Cacioppo, J.T., Petty, R.E., Koa, C.F., & Rodriguez, R. (1986). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51, 1032-1043.
-
(1986)
Journal of Personality and Social Psychology
, vol.51
, pp. 1032-1043
-
-
Cacioppo, J.T.1
Petty, R.E.2
Koa, C.F.3
Rodriguez, R.4
-
5
-
-
0001698113
-
Designing research for application
-
Calder, B., Phillips, L., & Tybout, A. (1981). Designing research for application. Journal of Consumer Research, 8, 197-207.
-
(1981)
Journal of Consumer Research
, vol.8
, pp. 197-207
-
-
Calder, B.1
Phillips, L.2
Tybout, A.3
-
6
-
-
58149403717
-
Communicator physical attractiveness and persuasion
-
Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of Personality and Social Psychology, 37, 1387-1397.
-
(1979)
Journal of Personality and Social Psychology
, vol.37
, pp. 1387-1397
-
-
Chaiken, S.1
-
7
-
-
85047681068
-
Heuristic versus systematic information processing and the use of source versus message cues in persuasion
-
Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39, 752-766.
-
(1980)
Journal of Personality and Social Psychology
, vol.39
, pp. 752-766
-
-
Chaiken, S.1
-
8
-
-
0028399230
-
Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task performance on attitude judgment
-
Chaiken, S., & Maheswaran, D. (1994). Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task performance on attitude judgment. Journal of Personality and Social Psychology, 66(3), 460-473.
-
(1994)
Journal of Personality and Social Psychology
, vol.66
, Issue.3
, pp. 460-473
-
-
Chaiken, S.1
Maheswaran, D.2
-
10
-
-
84986409087
-
Communicator similarity, fear arousing communications, and compliance with health care recommendations
-
Dembroski, T.H., Lasater, T.M., & Ramirez, A. (1978). Communicator similarity, fear arousing communications, and compliance with health care recommendations. Journal of Applied Social Psychology, 8, 254-269.
-
(1978)
Journal of Applied Social Psychology
, vol.8
, pp. 254-269
-
-
Dembroski, T.H.1
Lasater, T.M.2
Ramirez, A.3
-
14
-
-
0002106775
-
Demographic changes in the U.S. Into the twenty-first century: Their impact on sport marketing
-
Hofacre, S. & Burman, T.K (1992). Demographic changes in the U.S. into the twenty-first century: Their impact on sport marketing. Sport Marketing Quarterly, 1(1), 31-36.
-
(1992)
Sport Marketing Quarterly
, vol.1
, Issue.1
, pp. 31-36
-
-
Hofacre, S.1
Burman, T.K.2
-
15
-
-
0002152572
-
African-american buying power by place of residence: 1990-1999
-
Humphrey, J.M. (1998). African-American buying power by place of residence: 1990-1999. Georgia Business and Economic Conditions, 58(4) 1-15.
-
(1998)
Georgia Business and Economic Conditions
, vol.58
, Issue.4
, pp. 1-15
-
-
Humphrey, J.M.1
-
16
-
-
0346561168
-
Processes of opinion change
-
Kelman, H.C. (1961). Processes of opinion change. Public Opinion Quarterly, 25, 58-78.
-
(1961)
Public Opinion Quarterly
, vol.25
, pp. 58-78
-
-
Kelman, H.C.1
-
17
-
-
85037793540
-
-
Englewood Cliffs, NJ: Prentice-Hall
-
th ed.). Englewood Cliffs, NJ: Prentice-Hall.
-
(1993)
th Ed.)
-
-
Macionis, J.J.1
-
18
-
-
0025428089
-
Processing of persuasive in-group messages
-
Mackie, D.M., Worth, L.T., & Asuncion, A.G. (1990). Processing of persuasive in-group messages. Journal of Personality and Social Psychology, 58, 812-822.
-
(1990)
Journal of Personality and Social Psychology
, vol.58
, pp. 812-822
-
-
Mackie, D.M.1
Worth, L.T.2
Asuncion, A.G.3
-
20
-
-
0003434726
-
-
Englewoods Cliffs, NJ: Prentice Hall
-
th ed.). Englewoods Cliffs, NJ: Prentice Hall.
-
(1995)
th Ed.)
-
-
Mowen, J.C.1
-
22
-
-
58149372982
-
The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion
-
Petty, R.E., & Cacioppo, J.T. (1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. Journal of Personality and Social Psychology, 46, 69-81.
-
(1984)
Journal of Personality and Social Psychology
, vol.46
, pp. 69-81
-
-
Petty, R.E.1
Cacioppo, J.T.2
-
24
-
-
0000428577
-
Central and peripheral routes to advertising effectiveness: The moderating role of involvement
-
Petty, R.E., Cacioppo, J.T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135-146.
-
(1983)
Journal of Consumer Research
, vol.10
, pp. 135-146
-
-
Petty, R.E.1
Cacioppo, J.T.2
Schumann, D.3
-
25
-
-
84928445227
-
The sport mystique in black culture
-
Rudman, W. (1986). The sport mystique in Black culture. Sociology of Sport Journal, 3, 305-319.
-
(1986)
Sociology of Sport Journal
, vol.3
, pp. 305-319
-
-
Rudman, W.1
-
26
-
-
0002375277
-
Playground basketball: A qualitative, field examination
-
Sachs, M.L. & Abraham, A. (1979). Playground basketball: A qualitative, field examination. Journal of Sport Behavior, 2(1), 27-36.
-
(1979)
Journal of Sport Behavior
, vol.2
, Issue.1
, pp. 27-36
-
-
Sachs, M.L.1
Abraham, A.2
-
27
-
-
84992826320
-
Bright sites, big city: Urban markets offer a fertile playing field for athletic retail
-
Silverman, D. (1999). Bright sites, big city: Urban markets offer a fertile playing field for athletic retail. Sportstyle, 1(8), 70.
-
(1999)
Sportstyle
, vol.1
, Issue.8
, pp. 70
-
-
Silverman, D.1
-
28
-
-
84929230189
-
Sports within the black subculture: A matter of social class or distinctive subculture
-
Spreitzer, E., & Snyder, E. (1990). Sports within the Black subculture: A matter of social class or distinctive subculture. Journal of Sport and Social Issues, 14, 48-58.
-
(1990)
Journal of Sport and Social Issues
, vol.14
, pp. 48-58
-
-
Spreitzer, E.1
Snyder, E.2
-
29
-
-
0002365228
-
Communicating with women in the 1990's: The role of sport marketing
-
Sutton, W.A. & Watlington, R. (1994). Communicating with women in the 1990's: The role of sport marketing. Sport Marketing Quarterly, 3(2), 9-14.
-
(1994)
Sport Marketing Quarterly
, vol.3
, Issue.2
, pp. 9-14
-
-
Sutton, W.A.1
Watlington, R.2
-
31
-
-
0002149372
-
The sporting life
-
February
-
Townsend, B. (1984, February). The sporting life. American Demographics, 6(2) 46-49.
-
(1984)
American Demographics
, vol.6
, Issue.2
, pp. 46-49
-
-
Townsend, B.1
-
33
-
-
84947305183
-
Viewers processing of actor's race and message claims in advertising stimuli
-
Whittler, T.E. (1989). Viewers processing of actor's race and message claims in advertising stimuli. Psychology and Marketing, 6, 287-309.
-
(1989)
Psychology and Marketing
, vol.6
, pp. 287-309
-
-
Whittler, T.E.1
-
34
-
-
84928831853
-
Strength of ethnic affiliation: Examining black identification with black culture
-
Whittler, T.E., Calatone, R.J., & Young, M.R. (1991). Strength of ethnic affiliation: Examining Black identification with Black culture. Journal of Social Psychology, 131, 461-467.
-
(1991)
Journal of Social Psychology
, vol.131
, pp. 461-467
-
-
Whittler, T.E.1
Calatone, R.J.2
Young, M.R.3
|