Global markets: Does psychic distance matter?

Journal of Strategic Marketing

Volumn 13, Issue 1, 2005, Pages 43-59

  Sousa, Carlos M P ^a   Bradley, Frank ^a  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

Degree of standardization adaptation; International marketing strategy; Marketing mix; Psychic distance

Indexed keywords

EID: 85013215452     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254042000328668     Document Type: Article

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