Challenging the conceptualization and measurement of distance and international experience in entry mode choice research

Journal of International Marketing

Volumn 17, Issue 2, 2009, Pages 74-98

  Dow, Douglas ^a   Larimo, Jorma ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF VAASA   (Finland)

Author keywords

Cultural distance; Entry mode choice; International experience; Logit probit Tobit; Psychic distance

Indexed keywords

EID: 67649933248     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.17.2.74     Document Type: Article

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