Adaptive self-explication of multiattribute preferences

Journal of Marketing Research

Volumn 48, Issue 1, 2011, Pages 140-156

  Netzer, Oded ^a   Srinivasan, V ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Conjoint analysis; Marketing research; Multiattribute models; Preference measurement; Self explicated methods

Indexed keywords

EID: 79952021316     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.1.140     Document Type: Article

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