Editorial: Marketing in the 21st century

Business Strategy and the Environment

Volumn 15, Issue 3, 2006, Pages 139-144

  Belz, Frank Martin ^a  

^a TUM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744509213     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.529     Document Type: Editorial

References (10)

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2. Belz F-M. 2005. Sustainability Marketing: Blueprint for a Research Agenda, Marketing and Management in the Food Industry Discussion Paper I. TUM Business School: Munich.
3. Bendell J, Kearins K. 2005. The political bottom line: the emerging dimension to corporate responsibility for sustainable development. Business Strategy and the Environment 14(6): 372-383.
4. Darby M, Karni E. 1973. Free competition and the optimal amount of fraud. The Journal of Law and Economics 16(1): 67-88.
5. Gardner G, Asadorian E, Sarin R. 2004. The state of consumption today. In State of the World 2004, Worldwatch Institute (ed.). Norton: New York; 3-21.
6. Kotler P. 1986. Megamarketing. Harvard Business Review 64(3): 117-124.
7. Kotler P, Armstrong G. 2004. Principles of Marketing, 10th ed. Pearson Education: NJ.
8. Peattie K. 1999. Rethinking marketing. shifting to a greener paradigm. In Greener Marketing. A Global Perspective on Greening Marketing Practice, Charter M, Polonsky MJ (eds). Greenleaf: Sheffield; 57-70.
9. Prahalad CK. 2005. The Fortune at the Bottom of the Pyramid. Pearson Education: Upper Saddle River.
10. Ulrich P. 1998. Integrative Business Ethics, 2nd ed. Haupt: Bern (in German).