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Volumn 111, Issue 1, 2011, Pages 41-62

Comparison of mass customization and generative customization in mass markets

Author keywords

Mass customization; Mass production; Supply chain management

Indexed keywords

ALTERNATIVE PRODUCTION SYSTEMS; COMPLEX ADAPTIVE SYSTEMS; CONSUMER BEHAVIORS; CONSUMER PERCEPTION; DESIGN/METHODOLOGY/APPROACH; GENERATIVE DESIGN; LITERATURE REVIEWS; MASS CUSTOMIZATION; MASS PRODUCTION;

EID: 79951501749     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571111099721     Document Type: Article
Times cited : (18)

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