Fairness-trust-loyalty relationship under varying conditions of supplier-buyer interdependence

Journal of Marketing Theory and Practice

Volumn 19, Issue 1, 2011, Pages 39-56

  Jambulingam, Thani ^a   Kathuria, Ravi ^b   Nevin, John R ^c  

^a SAINT JOSEPH S UNIVERSITY   (United States)

^b CHAPMAN UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79551578859     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190103     Document Type: Article

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