How fairness garners loyalty in the pharmaceutical supply chain: Role of trust in the wholesaler-pharmacy relationship

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 3, Issue 4, 2009, Pages 305-322

  Jambulingam, Thani ^a   Kathuria, Ravi ^b   Nevin, John R ^c  

^a SAINT JOSEPH S UNIVERSITY   (United States)

^b Chapman University   (France)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Pharmaceuticals industry; Supplier relations; Supply chain management; Trust; United States of America

Indexed keywords

EID: 71949093873     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506120911006029     Document Type: Article

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