The effects of product knowledge on the evaluation of warranteed brands

Psychology and Marketing

Volumn 13, Issue 5, 1996, Pages 445-456

  Blair, M Elizabeth ^a   Innis, Daniel E ^b  

^a Marketing Department   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030305411     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1520-6793(199608)13:5<445::aid-mar1>3.0.co;2-9     Document Type: Article

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