Consumer attitudes toward counterfeits: A review and extension

Journal of Consumer Marketing

Volumn 24, Issue 1, 2007, Pages 36-47

  De Matos, Celso Augusto ^a   Ituassu, Cristiana Trindade ^b   Rossi, Carlos Alberto Vargas ^a  

^a FEDERAL UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

^b FEDERAL UNIVERSITY OF MINAS GERAIS   (Brazil)

Author keywords

Attitudes; Brazil; Consumer behaviour; Counterfeiting; Risk assessment

Indexed keywords

EID: 33846568417     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710720975     Document Type: Article

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