Do counterfeits devalue the ownership of luxury brands?

Journal of Product & Brand Management

Volumn 9, Issue 7, 2000, Pages 485-497

  Nia, Arghavan ^a   Lynne Zaichkowsky, Judith ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Brand equity; Brands; Counterfeiting; Product management

Indexed keywords

EID: 84986172637     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010351402     Document Type: Article

References (18)

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