Profiling brand-piracy-prone consumers: An exploratory study in Hong Kong's clothing industry

Journal of Fashion Marketing and Management

Volumn 5, Issue 1, 2001, Pages 45-55

  Phau, Ian ^a   Prendergast, Gerard ^b   Chuen, Leung Hing ^b  

^a CURTIN UNIVERSITY   (Australia)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Asia; Counterfeit products; Piracy; Pirated brands

Indexed keywords

CLOTHING INDUSTRY; CONSUMER RESEARCH; MARKETING; RETAILING;

EID: 0035047717     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000007278     Document Type: Article

References (25)

1. Product counterfeiting: Consumers and manufacturers beware
2. Product counterfeiting: Consumers and manufacturing beware
3. Remedies for product counterfeiting
4. An assessment of the impact of counterfeiting in international markets: The piracy paradox persists
5. Software piracy: An analysis of protection strategies
6. Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants
7. Farewell, my logo
8. International counterfeiters: Marketing success without the cost and the risk
9. The morality of software piracy: A cross-cultural analysis
10. Characteristics, beneficial and image attributes in consumer judgements of similarity and preference
11. How high tech foils the counterfeiters
12. Product piracy: The problem that will not go away
13. Exploring consumer confusion in the watch market
14. Only imitation? The rising cost of counterfeiting
15. Gaining retailers' assistance in fighting counterfeiting: Conceptualisation and empirical test of a helping model
16. Counterfeit products - Riding the waves in the new millennium
17. Custom-made fakes: A mutant strain of counterfeit products
18. Protecting intellectual property: Strategies and recommendations to deter counterfeiting and brand piracy in global markets
19. Consumer demand for counterfeit goods
20. Brand name demand brings more fakes
21. Non-price determinants of intention to purchase counterfeit goods - An exploratory study
22. Chinese cultural values: Their dimensions and marketing implications