The effect of content on perceived affect of super bowl commercials

Journal of Sport Management

Volumn 18, Issue 4, 2004, Pages 398-420

  Kelley, Scott W ^a,c   Turley, L W ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b WESTERN KENTUCKY UNIVERSITY   (United States)

^c UNIVERSITY OF KENTUCKY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 9944263973     PISSN: 08884773     EISSN: None     Source Type: Journal    
DOI: 10.1123/jsm.18.4.398     Document Type: Review

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