Development of an aspirational campaign to prevent youth substance use: "Be Under Your Own Influence"

Social Marketing Quarterly

Volumn 12, Issue 2, 2006, Pages 14-27

  Kelly, Kathleen J ^a   Comello, Maria Leonora G ^a   Slater, Michael D ^b  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750098145     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000600721735     Document Type: Article

References (51)

1. AGUIRRE-MOLINA, M., and D. M. GORMAN. 1996. Community-based approaches for the prevention of alcohol, tobacco, and other drug use. Annual Review of Public Health 17: 337-58.
2. AJZEN, I., and M. FISHBEIN. 1980. Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
3. AJZEN, I., C. TIMKO, and J. B. WHITE. 1982. Self-monitoring and the attitude-behavior relation. Journal of Personality and Social Psychology 42: 426-35.
4. ALLEN, J. P., and S. T. HAUSER. 1996. Autonomy and relatedness in adolescent-family interactions as predictors of young adults' states of mind regarding attachment. Development and Psychopathology 8(4): 793-809.
5. ANDREASEN, A. R. 1984. A power potential approach to middlemen strategies in social marketing. European Journal of Marketing 18(4): 56.
6. ANDREASEN, A. R. 2002. Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing 21(1): 3-13.
7. ANDREASEN, A. R. 2006. Social marketing in the 21st century. Thousand Oaks, CA: Sage.
8. ANTHONY, J. C., and K. R. PETRONIS. 1995. Early-onset drug use and risk of later drug problems. Drug & Alcohol Dependence 40(1): 9-15.
9. ATKINS, L. A., R. F. OMAN, S. K. VESELY, C. B. ASPY, and K. MCLEROY. 2002. Adolescent tobacco use: The protective effects of developmental assets. American Journal of Health Promotion 16(4): 198-205.
10. BHATNAGAR, N., S. SAMU, and N. THOMAS. 2005. The effectiveness of anti-smoking messages: The role of individual, group, and message characteristics. Paper presented at the American Marketing Association, Marketing & Public Policy Conference, Washington, D.C., May 2005.
11. COHEN, P., and J. COHEN. 1996. Life values and adolescent mental health. Mahwah, N.J.: L. Erlbaum Associates.
12. COLUMBIA UNIVERSITY TOBACCO COUNTERADVERTISING EXPERT PANEL. 1996. Research synthesis on the effects of tobacco advertising and counter-advertising on youth tobacco use behavior: Report to the Office on Smoking, Centers for Disease Control and Prevention. New York: Columbia University.
13. EDWARDS, R. W., P. JUMPER-THURMAN, B. A. PLESTED, E. R. OETTING, and L. SWANSON. 2000. Community readiness: Research to practice. Journal of Community Psychology 28(3): 291-307.
14. EVANS, W. D., S. PRICE, and S. BLAHUT. 2005. Evaluating the truth1 brand. Journal of Health Communication 10(2): 181-92.
15. EVANS, W. D., S. PRICE, S. BLAHUT, J. HERSEY, J. NIEDERDEPPE, and S. RAY. 2004. Social imagery, tobacco independence, and the truthSM campaign. Journal of Health Communication 9(5): 425-41.
16. FAZIO, R. H., M. C. POWELL, and C. J. WILLIAMS. 1989. The role of attitude accessibility in the attitude-to-behavior process. Journal of Consumer Research 19(December): 280-88.
17. FLAY, B. R. 2000. Approaches to substance use prevention utilizing school curriculum plus social environment change. Addictive Behaviors 25(6): 861-85.
18. FLYNN, B. S., J. K. WORDEN, R. H. SECKERWALKER, P. L. PIRIE, G. J. BADGER, J. H. CARPENTER, and B. M. GELLER. 1994. Mass-media and school interventions for cigarette-smoking prevention: Effects 2 years after completion. American Journal of Public Health 84(7): 1148-50.
19. GRANT, B., and D. DAWSON. 1999. Age of onset of alcohol use and its association with DSM-TV alcohol abuse and dependence: Results from the National Longitudinal Alcohol Epidemiologic Survey. Journal of Substance Abuse 9: 103-10.
20. HANSEN, W. B. 1996. Pilot test results comparing the All Stars program with seventh grade DARE: Program integrity and mediating variable analysis. Substance Use & Misuse 31(10): 1359-77.
21. HAWKINS, J. D., J. W. GRAHAM, E. MAGUIN, R. D. ABBOTT, K. G. HILL, and R. F. CATALANO. 1997. Exploring the effects of age of alcohol use initiation and psychosocial risk factors on subsequent alcohol misuse. Journal of Studies of Alcohol 58: 280-90.
22. HORNIK, R. 2002. Exposure theory and evidence about all the ways it matters. Social Marketing Quarterly 8(3): 30-7.
23. JACKSON, C., L. HENRIKSEN, D. DICKINSON, and D. W. LEVINE. 1997. The early use of alcohol and tobacco: Its relation to children's competence and parent's behavior. American Journal of Public Health 87(3): 359.
24. JOHNSTON, L. D., P. M. O'MALLEY, J. G. BACHMAN, and J. E. SCHULENBERG. 2005. Monitoring the Future national results on adolescent drug use, 2004, Table 1: Trends in lifetime prevalence of use of various drugs for eighth, tenth, and twelfth graders. http://monitoringthefuture.org/data/04data/pr04t1.pdf (accessed June 1, 2005).
25. KELLY, K. J., and R. W. EDWARDS. 1992. Does discussion of advertising transform its effects? Yes. sometimes: A case among college students and their response to antidrug advertising. Journal of Advertising Research 32(4): 79-83.
26. KELLY, K. J., R. W. EDWARDS, M. L. G. COMELLO, B. A. PLESTED, P. J. THURMAN, and M. D. SLATER. 2003. The Community Readiness Model: A complementary approach to social marketing. Marketing Theory 3(4): 411-25.
27. KELLY, K. J., R. C. SWAIM, and J. C. WAYMAN. 1996. The impact of localized antidrug media campaign on targeted variables associated with adolescent drug use. Journal of Public Policy & Marketing 15(2): 238-51.
28. KEOUGH, K. A., P. G. ZIMBARDO, and J. N. BOYD. 1999. Who's smoking, drinking, and using drugs? Time perspective as a predictor of substance use. Basic and Applied Social Psychology 21(2): 149-64.
29. LAFLIN, M. T., S. MOORE-HIRSCHL, D. L. WEIS, and B. E. HAYES. 1994. Use of the theory of reasoned action to predict drug and alcohol use. International Journal of the Addictions 29(7): 927-40.
30. LINKENBACH, J. 1998. 7-Step Montana model on social norms marketing. http://www.mostofus.org/model_c1.asp (accessed August 10, 2005).
31. LUHTANEN, R., and J. CROCKER. 1992. A collective self esteem scale: Self-evaluation of one's social identity. Personality and Social Psychology Bulletin 18: 302-18.
32. LYNSKEY, M. T., A. C. HEATH, K. K. BUCHOLZ, W. S. SLUTSKE, P. A. F. MADDEN, E. C. NELSON, D. J. STATHAM, et al. 2003. Escalation of drug use in early-onset cannabis users vs. co-twin controls. JAMA: Journal of the American Medical Association 289(4): 427-33.
33. MIDDLESTADT, S., C. SCHECHTER, J. PEYTON, and B. TJUGUM. 1997. Community involvement in health planning: Lessons learned from practicing social marketing in a context of community control, participation, and ownership. In Social marketing: Theoretical and practical perspectives, eds. M. Goldberg, M. Fishbein, and S. Middlestadt, 291-312, Mahwah, NJ: Lawrence Erlbaum Associates.
34. MORRISON, D. M., S. GOLDER, T. E. KELLER, and M. R. GILLMORE. 2002. The theory of reasoned action as a model of marijuana use: Tests of implicit assumptions and applicability to high-risk young women. Psychology of Addictive Behaviors 16(3): 212-24.
35. OETTING, E. R., and F. BEAUVAIS. 1986. Peer cluster theory: Drugs and the adolescent. Journal of Counseling and Development 65(1): 17-22.
36. OETTING, E. R., J. F. DONNERMEYER, B. A. PLESTED, R. W. EDWARDS, K. KELLY, and F. BEAUVAIS. 1995. Assessing community readiness for prevention. International Journal of the Addictions 30(6): 659-83.
37. OMAN, R. F., S. VESELY, C. B. ASPY, K. R. MCLEROY, S. RODINE, and L. MARSHALL. 2004. The potential protective effect of youth assets on adolescent alcohol and drug use. American Journal of Public Health 94(8): 1425-30.
38. PEATTIE, S., and K. PEATTIE. 2003. Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory III(3): 365-85.
39. PERKINS, H. W., and D. W. CRAIG. 2003. The imaginary lives of peers: Patterns of substance use and misperceptions of norms among secondary school students. In The social norms approach to preventing school and college age substance abuse: A handbook for educators, counselors, and clinicians, ed. H. W. Perkins, 209-23, San Francisco: Jossey-Bass.
40. PETERS JR., R. J., S. R. TORTOLERO, R. J. JOHNSON, R. C. ADDY, C. M. MARKHAM, S. L. ESCOBAR-CHAVES, H. LEWIS, et al. 2005. The relationship between future orientation and street substance use among Texas alternative school students. American Journal on Addictions 14(5): 478-85.
41. PETRAITIS, J., B. R. FLAY, and T. Q. MILLER. 1995. Reviewing theories of adolescent substance use: Organizing pieces in the puzzle. Psychological Bulletin 117(1): 67-86.
42. RESNICOW, K., and G. BOTVIN. 1993. On the effects of school health education programs: Why do they decay? Preventive Medicine 22: 484-90.
43. RUSSELL, C. A., J. D. CLAPP, and W. DEJONG. 2005. Done 4: Analysis of a failed social norms marketing campaign. Health Communication 17(1): 57-65.
44. SLATER, M. D., R. W. EDWARDS, B. A. PLESTED, P. J. THURMAN, K. J. KELLY, M. L. G. COMELLO, and T. J. KEEFE. 2005. Using community readiness key informant assessments in randomized group prevention trial: Impact of a participatory communitymedia intervention. Journal of Community Health 30(1): 39-53.
45. SLATER, M. D., and K. J. KELLY. 2002. Testing alternative explanations for exposure effects in media campaigns-the case of a communitybased, in-school media drug prevention project. Communication Research 29(4): 367-89.
46. SLATER, M. D., K. J. KELLY, and R. W. EDWARDS. 2000. Integrating social marketing, community readiness and media advocacy in community-based prevention efforts. Social Marketing Quarterly VI(3): 125-37.
47. SLATER, M. D., K. J. KELLY, R. W. EDWARDS, P. J. THURMAN, B. A. PLESTED, T. J. KEEFE, F. R. LAWRENCE, et al. 2006. Combining in-school and community-based media efforts: Reducing marijuana and alcohol uptake among younger adolescents. Health Education Research 21(1): 157-67.
48. STEINBERG, L., and S. B. SILVERBERG. 1986. The vicissitudes of autonomy in early adolescence. Child Development 57(4): 841-51.
49. WALLACK, L. 1994. Media advocacy: A strategy for empowering people and communities. Journal of Public Health Policy 15(4): 420-36.
50. WILLIAMS, G. C., E. M. COX, R. KOUIDES, and E. L. DECI. 1999. Presenting the facts about smoking to adolescents: Effects of an autonomy-supportive style. Archives of Pediatrics & Adolescent Medicine 153(9): 959-64.
51. WITTE, K., and M. ALLEN. 2000. A metaanalysis of fear appeals: Implications for effective public health campaigns. Health Education & Behavior 27(5): 591-615.