Using tobacco-industry marketing research to design more effective tobacco-control campaigns

JAMA

Volumn 287, Issue 22, 2002, Pages 2983-2989

  Ling, Pamela M ^b   Glantz, Stanton A ^a  

^a Cardiovascular Research Institute   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTITUDE; CONSUMER; COST; LIFESTYLE; MARKETING; PRIORITY JOURNAL; SOCIAL ASPECT; TOBACCO INDUSTRY;

EID: 0037067129     PISSN: 00987484     EISSN: None     Source Type: Journal    
DOI: 10.1001/jama.287.22.2983     Document Type: Article

References (84)

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2. Targeting youth and concerned smokers
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5. Tobacco industry documents
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7. Tobacco promotions in the alternative press
8. California Department of Health Services Tobacco Control Section
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10. Evaluation of antismoking advertising campaigns
11. Who's afraid of the truth?
12. Tired of being a villian, Philip Morris works on its image
13. Tobacco firms try to clear smoke from their images
14. Selling responsibility
15. Tobacco control advocates must demand high quality media campaigns
16. The new battleground
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19. The effects of household and workplace smoking restrictions on quitting behaviours
20. Home smoking restrictions
21. Can strategies used by statewide tobacco control programs help smokers make progress in quitting?
22. Tobacco Control in California