A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping

Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Volumn , Issue , 2003, Pages

  Shek, S P W ^a   Sia, Choon Ling ^a   Lim, K H ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Online shopping; Trust building strategies

Indexed keywords

FACTOR-BASED MODEL; ONLINE CONSUMERS; ONLINE ENVIRONMENTS; ONLINE SHOPPERS; ONLINE SHOPPING; PRELIMINARY ASSESSMENT; PROCESS-BASED MODELING; TRUST BUILDING;

ELECTRONIC COMMERCE;

EID: 84969551344     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2003.1174443     Document Type: Conference Paper

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