An analysis of consumer complaints about social marketing advertisements in Australia and New Zealand

Journal of Nonprofit and Public Sector Marketing

Volumn 20, Issue 1, 2008, Pages 97-117

  Jones, Sandra C ^a   van Putten, Katherine ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Advertising; Community standards; Ethics; Social marketing

Indexed keywords

EID: 70849118037     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802165550     Document Type: Article

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