Rethinking the boundaries of social marketing: Activism or advertising?

Journal of Business Research

Volumn 63, Issue 2, 2010, Pages 99-103

  Wymer, Walter ^a  

^a UNIVERSITY OF LETHBRIDGE   (Canada)

Author keywords

Advertising; Public health; Social marketing

Indexed keywords

EID: 75449090853     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.003     Document Type: Article

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