Concepts in conflict: Social marketing and sustainability

Journal of Nonprofit and Public Sector Marketing

Volumn 20, Issue 2, 2008, Pages 261-281

  Brennan, Linda ^a   Binney, Wayne ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b VICTORIA UNIVERSITY   (Australia)

Author keywords

Environmental sustainability; Social change; Social marketing

Indexed keywords

EID: 70849113584     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802224951     Document Type: Article

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