Predicting customer loyalty using the internal transactional database

Expert Systems with Applications

Volumn 32, Issue 1, 2007, Pages 125-134

  Buckinx, Wouter ^a   Verstraeten, Geert ^a   Van den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Behavioral loyalty; Customer relationship management; Data enrichment; Multicollinearity; Overfitting; Predictive modeling

Indexed keywords

BEHAVIORAL RESEARCH; CUSTOMER SATISFACTION; INFORMATION RETRIEVAL; LEARNING SYSTEMS; MATHEMATICAL MODELS; NEURAL NETWORKS; REGRESSION ANALYSIS;

BEHAVIORAL LOYALTY; CUSTOMER RELATIONSHIP MANAGEMENT; OVERFITTING; PREDICTIVE MODELING;

DATABASE SYSTEMS;

EID: 33748140219     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.11.004     Document Type: Article

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