Strategies to fight low-cost rivals

Harvard Business Review

Volumn 84, Issue 12, 2006, Pages

  Kumar, Nirmalya ^a,b,c  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b Centre for Marketing

^c Aditya V Birla India Centre   (India)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; ECONOMIC ASPECT; ECONOMICS; ORGANIZATION AND MANAGEMENT; UNITED STATES;

COMMERCE; ECONOMIC COMPETITION; PLANNING TECHNIQUES; UNITED STATES;

EID: 33845289393     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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