English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs

Australasian Marketing Journal

Volumn 14, Issue 2, 2006, Pages 5-16

  Liu, Fang ^a   Murphy, Jamie ^a   Li, Jianyao ^a   Liu, Xiangping ^a  

^a The University of New South Wales Singapore   (Singapore)

Author keywords

Brand naming strategy; Chinese consumers; Consumer ethnocentrism; Country of origin; Product country image

Indexed keywords

EID: 77958089703     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(06)70057-X     Document Type: Article

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