Cultural Superstitions and the Price Endings Used in Chinese Advertising

Journal of International Marketing

Volumn 11, Issue 2, 2003, Pages 101-111

  Simmons, Lee C ^a   Schindler, Robert M ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542711465     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.2.101.20161     Document Type: Review

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