Integrating fuzzy integral with multinomial logit model to evaluate the effects of service quality on traveling airline choice

Information Technology Journal

Volumn 9, Issue 7, 2010, Pages 1449-1457

  Yang, Chih Wen ^a  

^a NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Criteria dependence; Discrete choice model; Domestic airline; Fuzzy measure; Qualitative factor

Indexed keywords

FUZZY SYSTEMS; INTEGRAL EQUATIONS; LINGUISTICS; MARKETING; MEMBERSHIP FUNCTIONS; QUALITY OF SERVICE;

CRITERIA DEPENDENCE; DISCRETE CHOICE MODELS; DOMESTIC AIRLINES; FUZZY MEASURES; QUALITATIVE FACTORS;

AIR TRANSPORTATION;

EID: 77956457204     PISSN: 18125638     EISSN: 18125646     Source Type: Journal    
DOI: 10.3923/itj.2010.1449.1457     Document Type: Article

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