A simple mechanism to incentive-align conjoint experiments

International Journal of Research in Marketing

Volumn 27, Issue 1, 2010, Pages 25-32

  Dong, Songting ^a   Ding, Min ^b   Huber, Joel ^c  

^a Tsinghua University   (China)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

Choice experiments; Conjoint analysis; Experimental economics; Incentive alignment; Product development

Indexed keywords

EID: 76449108605     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.09.004     Document Type: Article

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