People, products, and pursuits: Exploring the relationship between consumer goals and product meanings

Psychology and Marketing

Volumn 17, Issue 11, 2000, Pages 983-1003

  Ligas, Mark ^a  

^a FAIRFIELD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034347857     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/1520-6793(200011)17:11<983::AID-MAR4>3.0.CO;2-J     Document Type: Article

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