International consumer admiration and the persistence of animosity

Journal of Consumer Marketing

Volumn 27, Issue 5, 2010, Pages 414-424

  Maher, Amro A ^a   Clark, Paul ^a   Maher, Ahmed ^b  

^a INDIANA STATE UNIVERSITY   (United States)

^b KUWAIT UNIVERSITY   (Kuwait)

Author keywords

Consumer behaviour; Country of origin; Ethnocentrism; International marketing

Indexed keywords

EID: 77955285290     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011063312     Document Type: Article

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