Integrated Marketing and Operations Team Projects: Learning the Importance of Cross-Functional Cooperation

Journal of Marketing Education

Volumn 23, Issue 2, 2001, Pages 128-135

  Darian, Jean C ^a   Coopersmith, Lewis ^a  

^a RIDER UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993740474     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475301232006     Document Type: Article

References (13)

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