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Volumn 258, Issue , 2007, Pages 95-96
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An empirical analysis of paid placement in online advertising
a
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Author keywords
Hierarchical bayesian methods; Information systems; Marketing; Natural search; Online advertising; Paid search
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Indexed keywords
CONSUMER BUYING PATTERNS;
FUNDAMENTAL PARADIGM SHIFT;
HIERARCHICAL BAYESIAN MODELING FRAMEWORK;
MARKOV CHAIN MONTE CARLO (MCMC) METHODS;
ONLINE ADVERTISING;
BAYESIAN NETWORKS;
CONSUMER ELECTRONICS;
INTERNET;
MARKETING;
MARKOV PROCESSES;
MONTE CARLO METHODS;
ONLINE SYSTEMS;
SEARCH ENGINES;
WEB SERVICES;
ELECTRONIC COMMERCE;
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EID: 36849058095
PISSN: None
EISSN: None
Source Type: Conference Proceeding
DOI: 10.1145/1282100.1282120 Document Type: Conference Paper |
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Times cited : (5)
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References (0)
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