Simpatico in store retailing: How immigrant Hispanic emic interpret U.S. store atmospherics and interactions with sales associates

Journal of Business Research

Volumn 60, Issue 1, 2007, Pages 50-59

  Fowler, Deborah C ^a   Wesley, Scarlett C ^b   Vazquez, Maria Elena ^c  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

^c SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Atmospherics; Hispanic customers; Retailers

Indexed keywords

EID: 33751527806     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.09.002     Document Type: Article

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