Defining and managing reputational capital in global markets

Journal of Marketing Theory and Practice

Volumn 15, Issue 3, 2007, Pages 205-217

  Suh, Taewon ^a   Amine, Lyn S ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34447315839     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150302     Document Type: Article

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