Brand-self identity narratives in the James Bond movies

Psychology and Marketing

Volumn 27, Issue 6, 2010, Pages 557-567

  Cooper, Holly ^a   Schembri, Sharon ^a   Miller, Dale ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

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EID: 77954155554     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20344     Document Type: Article

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