An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions

International Journal of Bank Marketing

Volumn 25, Issue 5, 2007, Pages 336-366

  Liang, Chiung Ju ^a   Wang, Wen Hung ^b  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL TAIWAN OCEAN UNIVERSITY   (Taiwan)

Author keywords

Consumer behaviour; Customer relations; Financial services; Relationship marketing; Retailers; Taiwan

Indexed keywords

EID: 34547152819     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320710772998     Document Type: Article

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