A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms

Industrial Marketing Management

Volumn 36, Issue 4, 2007, Pages 503-517

  Hughes, Paul ^a   Morgan, Robert E ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Adherence; Cluster analysis; High technology; Implementation; Product market strategy; Resource advantage theory; Strategic capital

Indexed keywords

EID: 34247175013     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.01.003     Document Type: Article

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