Assessing the marketing environment in sub-Saharan Africa: opportunities and threats analysis

Marketing Intelligence & Planning

Volumn 18, Issue 3, 2000, Pages 144-153

  Nwankwo, Sonny ^a  

^a UNIVERSITY OF EAST LONDON   (United Kingdom)

Author keywords

Africa; Macro environment; Marketing environment; Marketing opportunity

Indexed keywords

EID: 84986159784     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010327935     Document Type: Review

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