Assessing the impact of response styles on cross-cultural service quality evaluation: A simplified approach to eliminating the problem

Journal of Service Research

Volumn 13, Issue 2, 2010, Pages 230-243

  Reynolds, Nina ^a   Smith, Anne ^b  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Comparative research; Response styles; Service quality

Indexed keywords

EID: 77952502363     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670509360408     Document Type: Article

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