Assessing response styles across modes of data collection

Journal of the Academy of Marketing Science

Volumn 36, Issue 3, 2008, Pages 409-422

  Weijters, Bert ^a   Schillewaert, Niels ^a   Geuens, Maggie ^b  

^a VLERICK BUSINESS SCHOOL   (Belgium)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

Measurement invariance; Modes of data collection; Response styles; Survey research

Indexed keywords

EID: 48849108921     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0077-6     Document Type: Article

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