Politically Significant Events and Their Effect on the Image of Political Parties: A Conceptual Approach

Journal of Political Marketing

Volumn 4, Issue 2-3, 2005, Pages 91-114

  Smith, Gareth ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Brands; Events; Image; Iraq; Political marketing

Indexed keywords

EID: 34248033312     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v04n02_05     Document Type: Article

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