Strategic analysis in political markets

European Journal of Marketing

Volumn 30, Issue 10-11, 1996, Pages 25-36

  Butler, Patrick ^a   Collins, Neil ^b  

^a TRINITY COLLEGE DUBLIN   (Ireland)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Marketing; Marketing concepts; Politics; Strategic evaluation

Indexed keywords

EID: 33747610018     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610149773     Document Type: Article

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