Fly-posting: An exploration of a 'controversial' medium

Journal of Marketing Communications

Volumn 15, Issue 4, 2009, Pages 209-226

  Black, Iain R ^a   Nevill, Iain ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b Borne Magazine   (United Kingdom)

Author keywords

Controversial media; Covert marketing; Fly posting

Indexed keywords

EID: 77951670090     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260802091022     Document Type: Article

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